Getting People to Sign Up scan to vector free
Getting People to Sign Up
Scan to vector free
scan to vector free
let’s assume you have the basics down. You’ve chosen a compelling topic, identified a likely scan to vector free audience, and clearly described the benefits of participating scan to vector free in your program. Even the price is right. You’ve already sent information about your program to a list of strong prospects. What else can you do?
-Preventive Measures-
1. Offer your program in house instead of to the general public. Selling your program to a scan to vector free company, association, or learning center with an established base of employees, members, or students can be much easier than trying to sell each seat yourself. You could also partner with an existing organization with a track record of filling programs, and share the profits in return for a full house.
2. Build your prospect list to equal 20-100 times the number of people you want to attend. A typical response rate from a postal mailing is 1-2%. Response to opt-in email is often even lower. (Don’t even consider using unsolicited email.) In general, expect no more than 1% to respond if they don’t know
scan to vector free
your work and rarely more than 5% even when they know you well. Make it a habit to capture the name and address of every prospect and get their permission to mail or email.
3. Plan to promote on multiple channels. Your promotion plan should include announcements in your ezine scan to vector free or newsletter, a description on your web site, postal mail, a brochure or flyer to distribute, calendar listings, and personal invitations. Don’t rely on just one or two avenues — students are much more likely to enroll when they see your program mentioned in many different places.
-Emergency Enrollment-
If your program has low or no registrations as the date approaches, here’s what you can do to increase enrollment:
1. Call scan to vector free everyone on your prospect list and invite them personally. Don’t count on mail scan to vector free and email to do the job. Place a phone call to each person you have a phone number for, give a brief description of the program, and invite them to attend. You’ll be amazed how many people will say, “Thank you for calling — I’ve been meaning to sign up,
2. Ask clients and colleagues to make referrals. Just mailing an announcement to potential referral sources isn’t the same as asking for their help. Call or email people who respect your work, and ask them to suggest two or three others who could benefit. If they have suggestions for you, ask if they will also contact those people scan to vector free themselves to endorse your program.
3. Make a special offer. Tell the people who are already registered they can bring a friend for half-price. You’re
scan to vector free
not losing any revenue that way if the space would otherwise be standing empty. Offer a bonus gift with minimal cost to those who enroll — 30 minutes of your professional time, or an ebook, audio, or report you’ve produced. To encourage people to spread scan to vector free the word, offer the same gift to people who refer students to you.
-If All Else Fails-
In the last few days before your program, if you still have only a handful pre-registered:
1. Hold your program anyway. Invite people to attend for free if necessary to have good participation. Your clients will enjoy the chance to spend more quality time with you; colleagues will benefit from the opportunity to see you work and meet other attendees. Ask people who attend at no charge to write you glowing testimonials and refer paying participants for the next time.
2. If you can’t fix it, feature it. The meaning of scan to vector free this classic sales maxim is that if your product has an obvious flaw, make it a positive selling point. When only six people enroll in your big seminar, convert it to an intimate group experience. If you have only two people for a group, turn it into a success team. Your participants will be thrilled to have more individual attention. Never apologize for a smaller-than-expected turnout.
3. Plan ahead to do better next time. Analyze what went wrong with scan to vector free your marketing and strategize how to scan to vector free do it differently the next time around. Should you have allowed more lead time? Does your mailing list need to be larger? Do you need to factor in more promotion channels instead of relying on mailings or email alone? Make a list of all the key elements you think are necessary to successfully promote your next program.
Filling group programs becomes easier when you offer them regularly. When students see the same program advertised two or three times, they are much more likely to enroll. Think of all your marketing efforts as part of a long-term plan to make more people aware of your business. If the outreach for your workshop introduces your scan to vector free business to many new people, you may ultimately find that much more valuable than just filling one program scan to vector free.
